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| SWOT analysis of KONE |
Here are some thoughts about our SWOT analysis of the case company, KONE.
The absolutely strengths of the company are it's strong business relationships, networks and strong brand. KONE is well-know all over the world and people trust the brand and services the company provides. KONE has also been active in the CSR-policy field, which makes it an ideal choice also for more environmental aware country.
KONE's weaknesses in specifically in South Korea would be the lack of cultural knowledge and local networks. This being especially tricky in the construction business where people tend to work with partners they already know they can trust. But on the other hand KONE might possible find its old partners from different markets operation in Korea? An other weakness is the long lifetime of the product ( "one-time purchase"), but which also opens markets to service and maintenance possibilities.
The opportunities of KONE lay in the diversity of customer segments, offerings and the growing demand of elevators. However, South Korea already has many strong competitors of KONE in the market with well-working networks and loyal customers. Also the dependence on suppliers might be a threat, especially when operating in a new market.
The absolutely strengths of the company are it's strong business relationships, networks and strong brand. KONE is well-know all over the world and people trust the brand and services the company provides. KONE has also been active in the CSR-policy field, which makes it an ideal choice also for more environmental aware country.
KONE's weaknesses in specifically in South Korea would be the lack of cultural knowledge and local networks. This being especially tricky in the construction business where people tend to work with partners they already know they can trust. But on the other hand KONE might possible find its old partners from different markets operation in Korea? An other weakness is the long lifetime of the product ( "one-time purchase"), but which also opens markets to service and maintenance possibilities.
The opportunities of KONE lay in the diversity of customer segments, offerings and the growing demand of elevators. However, South Korea already has many strong competitors of KONE in the market with well-working networks and loyal customers. Also the dependence on suppliers might be a threat, especially when operating in a new market.
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